The Wellness Valley

Summary

The Wellness Valley initiative aims to make the region of Romagna into the first and leading district in the world for Wellness expertise and quality of life. It draws inspiration from the local heritage: its people, its traditions, history, art, nature, food and wine. The Wellness Valley project involves all the stakeholders and is based on placing all the excellence the territory is rich in a network, realizing innovative initiatives oriented towards constant improvement. With two-ways benefits: inwards- improvement of the quality of life of residents outwards- increase of the attractiveness of the territory both for tourists and for extremely qualified and creative workers looking for welcoming and stimulating places. Every year the Wellness Foundation organizes a Workshop which aims to take stock of the results obtained and to set new goals for the future. In this perspective Romagna wants to be a "laboratory" of good practice and excellence to be developed and later transferred to other territories in order to contribute and increase their competitiveness.

How is this document connected to AV principles and project

It is based on a build capacity and cross-sector collaboration in order to develop area where people can do different activities with one aim-to take part in HEPA. It is also based on knowledge sharing through workshops conducted by the Foundation.

WHAT CAN WE LEARN FROM IT: How to find an interesting and innovative approach to promote Physical Activity? As it is a project of a private company it gives ideas how to collaborate with also other private companies with the aim of combining tourism, private company interest with the need for promotion and increase of level of PA in one of Italy's regions.