68 LEADERSHIP INSIGHTS REPORT, UK ACTIVE

Synthesis of the case study

Asda Active, Spirit of 2012, ukactive and Sports Leaders UK joined forces in 2013 to get Britain moving. The Asda Active Sports Leaders UK project was launched in April 2014 to help promote community sport and volunteering. The project builds on Sports Leaders UK’s existing programme to provide awards and qualifications in sports leadership, and aims to increase volunteering hours in local communities to one million hours a year by 2017. The core objectives of the Asda Active Sports Leaders UK partnership are to: help improve health and wellbeing of young people;s upport personal development and enhance educational and job prospects.