2014
44 EUROFIT: SOCIAL INNOVATION TO IMPROVE PHYSICAL ACTIVITY AND SEDENTARY BEHAVIOUR THROUGH ELITE EUROPEAN FOOTBALL
Type of project: Project, programme Download PDF Developed by: Institute of Health and Wellbeing, University Of Glasgow http://eurofitfp7.eu/-
Year 2014
-
Contact Info Institute of Health and Wellbeing, University Of Glasgow
Synthesis of the case study
The goal of EuroFIT is to harness the ‘love for the game’, and the loyalty of football fans to their clubs, in order to engage them in a health-promoting lifestyle changes. EuroFIT will engage men through their connection with their clubs to make sustainable improvements in their diet, activity, and physical fitness. EuroFIT will achieve its goal by bringing together fans, professional football clubs, and public health experts to tackle the problem of how to engage inactive men in positive lifestyle changes. This unique team will develop tailored lifestyle programmes that will encourage sustainable changes in diet, physical activity and sedentary lifestyle. By integrating two novel technologies – SitFIT & MatchFIT – the project will create a new lifestyle-changing programme called EuroFIT, that will be delivered in football club grounds by club coaches. The project has been designed for a widespread replication, meaning that its success can be reproduced in different countries, communities and settings.
