2002
21 THE WELLNESS VALLEY
Type of project: Project, initiative Download PDF Developed by: Visit Wellness Valley - Consorzio Turismo Benessere http://www.wellnessvalley.it/index.php?chlan=eng https://www.youtube.com/watch?v=4vqkgrrt54o-
Year 2002
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Contact Info Visit Wellness Valley - Consorzio Turismo Benessere
Synthesis of the case study
The Wellness Valley is an ongoing initiative, launched by Nerio Alessandri in 2002, that aims to make the region of Romagna the first and leading district in the world for wellness expertise and quality of life. It draws inspiration from the local heritage: the people, traditions, history, art, nature, food, and wine. The project defines dual benefits by improving the quality of life of the residents as well as increasing the attractiveness of the territory both for tourists and for extremely qualified and creative workers. Every year the Wellness Foundation organizes a workshop which aims to take stock of the results obtained and sets new goals for the future. The region of Romagna wants to be a “laboratory” of good practices and excellence which will be developed and later transferred to other territories.
